Question 1

What is commercial printing?

Accepted Answer

The term commercial printing refers to the activity involved in making printed items for individuals and businesses using quality printers and technology to produce items including business cards, brochures, flyers, posters, catalogues, banners, booklets, labels, and other marketing material. The companies engaged in the activity offer diverse services, which may include digital printing, offset printing, large format printing and other finishing techniques.

Question 2

What is the best paper for business cards?

Accepted Answer

The type of paper that is used for business cards can vary according to the image, texture and purpose of the business, although 14 pt to 16 pt cardstocks are commonly used for high quality business cards. These high quality cardstocks offer good strength, high quality texture and good finishing that help to create an effective first impression. For companies that need luxurious finishing, 18 pt cardstocks can be selected.

Question 3

What is the Difference Between Flyers and Brochures?

Accepted Answer

Both flyers and brochures are widely used as marketing tools; however, they have different applications. Flyers are single sheets of paper that can be folded. The main purpose of a flyer is to communicate the quick message, advertise the event or promotion, and so on. These marketing tools can be printed on one or both sides and are quite inexpensive in mass printing.

Question 4

What materials are used for vinyl banners?

Accepted Answer

Vinyl banners are mostly made from tough vinyl which is usually PVC or polyvinyl chloride that is resistant to weathering and is suitable for use in both indoor and outdoor conditions. There are various types of banner vinyl which have different weights, 13 oz and 18 oz being the most common. The 13 oz banner is best used for advertising purposes, whereas the 18 oz banner is tougher and is used outdoors.

Question 5

Accepted Answer

These storefront graphics consist of custom-printed vinyl decals, window graphics, or signs attached to the windows, doors, or exterior walls of the store to help promote the brand, product lines, and services. The main idea behind storefront graphics is to draw people’s attention and make them enter the shop. They can contain the logo of the business, its business hours, promotions, pictures of its products, contact information, and more.

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